We delivered a full PPC, social media and programmatic audit for our client Fortuna. That was essential for optimizing the digital advertising strategy of their business. By conducting a thorough audit, each company can identify areas for improvement and ensure getting the most out of the advertising budget.
For Fortuna, one of the biggest sportsbooks in Poland, this was an important and very intensive audit, which helped them to improve all imperfections in their daily work.
In a PPC audit, clients got a full review of ad campaigns across platforms like Google Ads, Bing Ads, and social media. This involved examining keyword relevance, ad copy effectiveness, bid strategies, and overall campaign performance metrics. By pinpointing underperforming keywords or ads, Fortuna was able reallocate budget to more successful areas, improving ROI.
Similarly, a programmatic audit assessed client’s automated ad buying processes. It involved evaluating targeting criteria, ad placements, audience segments, and bidding strategies. This helped ensure their programmatic campaigns are reaching the right audience at the right time, maximizing efficiency and reducing wasted ad spend.
Both audits provided valuable insights into Fortuna advertising efforts, allowing them to make data-driven decisions to enhance performance and drive better results.
Whether it’s refining keyword targeting in PPC or optimizing audience targeting in programmatic, a thorough audit is the first step toward achieving advertising success.
