How did it start?
On the basis of unconventional ideas and an individual approach to partners, we have built a base of players on both sites who are more aware of the bookmaking industry and more willing to bet on their teams' matches, taking advantage of the best possible promotions that we inform them about. They also place unusual bets invented by us, based on Real Time Marketing.
In Poland, and all over the world, Real Madrid and FC Barcelona are the most popular with fans, even when they are not on top in a given season. We always aim to work with the biggest, and these include RealMadryt.pl and FCBarca.com.
We set ourselves ambitious goals:
- to make players aware of how bookmakers work
- to offer RealMadryt.pl and FCBarca.com readers attractive, dedicated promotions
- to prepare special bets that cannot be found on any other site, so as to interest absolutely every fan
We redirected interested players to the registration page of the bookmaker we were promoting, with an affiliate programme based on our previous experience with other clients.
Objectives and results
Our common goal was to encourage as many players as possible to register with the bookmakers we cooperate with. The offer was directed exclusively at users living in Poland, and only those over 18 could create an account.
After these results, both parties unanimously decided to continue the cooperation, which is still bearing fruit today.
What we did to meet the objectives
- Regular contact with bookmakers on special promotions for RealMadryt.pl and FCBarca.com
- Construction of the content plan
- Sponsored articles based on given promotions
- Betting odds on Real, Barcelona and other LaLiga, Champions League and Polish and Spanish national team matches
- Creation of special bets
- Social media posts
- A ranking of bookmakers showing punters which of them offers the best conditions
- Selection of relevant keywords based on competitiveness and volume
- Content optimisation for carefully selected keywords
- New subpages that keep working for the result
- Optimisation of meta tags, headings and internal and external linking
- Getting new entries indexed quickly
All the articles we prepared were delivered to the publishers ready to publish. Our partners could make corrections, but in the vast majority of cases these were not necessary.
The biggest beneficiaries were the players, who were constantly informed of upcoming promotions and got instant access to betting and registration with the bookmaker, which took only a minute.
What we achieved
How did our collaboration work?
Seamlessly. So well, in fact, that we are still working together today and both parties are happy with the results. We focus on building good, long-term relationships with our partners, and the system we developed with affiliates has helped our partners, the bookmakers and us to grow.
Interested in working with us? Get in touch.
