[Case study] How a strategic partnership between Snapchat and BugsyEmpire unlocked immense returns in iGaming advertising

At BugsyEmpire, we’re always looking for the next edge in digital advertising – a way to grow smarter, reach better audiences, and deliver outstanding results for our clients. That’s why our partnership with Snapchat has been a game changer.

Through Snapchat’s powerful advertising platform and their industry-leading support, we’ve been able to unlock new opportunities and drive exceptional performance – especially within the competitive vertical that is iGaming. Here’s how this partnership helped scale success for our campaigns and clients alike.

📈 Strategic Collaboration Through Snapchat’s Partner Ecosystem

In 2025, we officially joined Snapchat’s Indie Agency Partner Program – a move that transformed how we approached performance marketing. This program gave us access to:

  • 1:1 training with Snapchat experts
  • Creative strategy consultations
  • Faster onboarding and streamlined campaign processes

These resources helped us sharpen both our strategy and execution, allowing us to scale faster without sacrificing efficiency.

🎯 Creative Formats That Drive Engagement

One of the key factors behind our success was leveraging Snap Ads and Story Ads – formats that naturally fit the Snapchat user experience. These ad styles integrated seamlessly into everyday interactions and delivered strong engagement metrics, helping us achieve:

  • Lower CPMs and CPAs
  • Higher click-through rates
  • Improved brand recall and visibility

By making our creative feel native to the platform, we reached audiences more naturally and effectively while keeping costs in check.

Read more about our partnership with Snapchat on their webiste.

📊 Impressive Results, Powered by our partnership with Snapchat

Thanks to the combination of platform innovation and collaborative strategy, we’ve hit some remarkable milestones:

  • 📌 400% year-over-year growth in our client roster
  • 💰 $10M+ in total client advertising spend on Snapchat to date
  • 🚀 180x increase in gross advertising volume YOY

These results reflect not just bigger spend, but smarter spend – campaigns that drive real performance and help our clients win in crowded digital marketplaces.

🤝 Why This Partnership Matters

What truly sets our work with Snapchat apart is the collaborative mindset behind it. The Snapchat team didn’t just provide tools – they offered insights, feedback, and strategic support at every step. That ongoing dialogue translated into:

✅ Faster creative testing
✅ More effective scaling
✅ Consistent achievement of performance goals

Now Snapchat isn’t just another channel in our toolkit – it’s a trusted growth driver that delivers real, measurable impact.

🚀 Looking Ahead: More Growth, More Innovation

As the digital landscape evolves, so does our approach. Our success with Snapchat has shown that even in competitive industries, the right mix of creative strategy, platform support, and data-driven optimization can unlock sustainable growth.

We’re excited to continue pushing the boundaries with Snapchat – helping our clients reach new heights and setting new standards for performance in digital advertising.

Are you ready to elevate your campaigns like we did? Let’s talk.

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